In this project, we examine how news media content and social media discussions influence public perceptions of the benefits and harms of cancer screening, how this is different for different social network structures, and how to develop social media communication strategies needed to enhance informed decision making and trust in screening (organisations).
Social media analysis to promote cancer screening
ZonMw, Early Detection Program
- University of Antwerp
- Leiden University
- National Institute for Public Health and the Environment (RIVM)