Sustainability matters to students and staff
The survey, which was sent to both the Student and Staff Panels, once again shows that a large proportion of respondents find it important to stay informed about Radboud University’s sustainability efforts (3.45/5 among students and 3.72/5 among staff). This underlines the need for clear and relevant communication about sustainability.
Awareness of the ‘Sustainability in Progress’ campaign
The slogan ‘Sustainability in Progress’, used for the first time in this campaign, is not yet widely recognised: around 40% of respondents who visited De Refter during the campaign period recognised it. In total, 51% of students and 29% of staff noticed the campaign.
How was the campaign received?
Among students, 62% felt the campaign was appropriate for the university, while 44% of staff shared this view. Half of the respondents found the campaign relevant. However, there was also criticism, particularly regarding trust: only 22% considered the campaign to be credible.
Open-ended responses revealed differing opinions: some respondents felt that not enough is being done for sustainability, while others thought that too much attention is being given to the topic. Many respondents emphasised the need for a broader focus: students and staff would like to see attention given to other aspects of sustainability beyond food and drink. Only 11% found the campaign irritating, and just 7% considered it useless.
