The User-Focused Online (Klantgericht Online) project focuses on the radical improvement of online communication from Radboud University. It targets the needs and search behaviour of our users.
Our current online communication is mainly focused inwards, on our offerings and organisation. However, to better respond to the needs and search behaviour of our users, we want our online communication to be much more demand- and user-focused. This will ensure that Radboud University continues to attract students, researchers, collaboration partners and investors. To achieve this goal, we are developing a new platform that will serve an updated ru.nl, as well as other communication channels (including social media, brand portal, programme comparison sites). This requires a major overhaul of our current approach to online communication.
What do we want to be online?
- Good and easy to find
- Conveying recognisability, professionalism and innovation
- Really (further) helpful to users
Why do we want that?
- To recruit and retain our target group
- To (further) build our reputation
- To improve organisational performance
- To make efficient use of available capacity and resources
What does that require?
- High-quality, consistent content
- Content that’s in line with needs and expectations
- A content management plan with clear agreements and criteria
- An organisation that supports this
- A content management system that supports this
Status
On Thursday 16 June 2022, the 'first shell' of the User-focused Online project was delivered: a new website, served from a new content management system (developed from the Drupal framework). With this, the basis of User-focused Online has been realised and the next phase of the project has begun: the transition of information from faculties and organisational units to the new platform and securing the principles and working methods of User-focused Online in the standing organisation.
