Radboud University wants to be recognisable to the outside world, to its staff and to its students. That is why we use a visual language: a set of characteristics that the images we create and use should meet. On this page, you'll find out what those characteristics are and how to apply them.
In line with our identity
Our imagery is in line with our identity and profile. A defining feature of Radboud is that we recognise everything is connected. That is why we look at the bigger picture, bring knowledge and people together, and take responsibility. Our images convey a personal, engaged, international and modern university.
What we want to convey
The key features of Radboud University’s visual language are:
- Connection
- Closeness
- Togetherness
- Diversity
- Impact
- Attention to detail
- Realistic
The essence: connection and closeness
The two most important characteristics are connection and closeness. Here's how you achieve that:
- Bring people together in your images wherever you can.
- Photograph buildings alongside people as much as possible.
- Photograph as close up as possible. Also consider close-ups of, for example, books, texts, (digital) technology, chemistry, biological (microscopic) material or physical (re)actions.
- Show contact: eye contact between people, with an object or with the camera. Think of emotion, gestures and body language.
- Take portraits in context, wherever possible together with a subject, object or other people (this can also be over the shoulder). It should be recognisable that the portrait was taken on our campus and not elsewhere.
- Always show research with people in it, so not just the equipment.
- Let diversity come through. Our students and staff have different backgrounds and come from different countries and cultures. Everyone should feel at home on campus, and we reflect that in our images wherever possible.
