Web statistics

Radboud University's web statistics are measured using Google Analytics. Central management of web statistics lies with Online Strategy & Support.

Request a report

Do you want a single report containing web statistics of your website? Then you can contact your central webmaster. If you don't have one please contact onlinemarketing [at] ru.nl (onlinemarketing[at]ru[dot]nl).

If you regularly want to receive the same information to compare statistics over a long period of time, you can request an automated periodic report. 

If you structurally want to work with statistical analysis, you can request access to the Google Analytics account of your website.

Request an account

To access web statistics of a Radboud University website you can submit a request to  your central webmaster. If you don't have one please contact Online Strategy & Support (onlinemarketing [at] ru.nl (onlinemarketing[at]ru[dot]nl)) and provide us with the email address you want to use to access your account.

Account terms

Account access can only be obtained using a @ru.nl email address. This can be a personal email address (initial.lastname [at] ru.nl) or a group / department address (for example, department [at] ru.nl) that allows you and your colleagues to login in the same account. It is not allowed to use a private email address, such as a Gmail or Hotmail address.

Creating a Google Account without Gmail

Fill in this form to create a Google Account with your @ru.nl mail address, without simultaneously creating a Gmail Account.

Create a Google Account

You can then use Google services by signing in with your @ru.nl mail address and the chosen password. 


For all employees who are involved in online marketing, we offer training courses for working with web statistics package Google Analytics several times a year. If you are interested, you can register for one of the dates below by sending an email to onlinemarketing [at] ru.nl (onlinemarketing[at]ru[dot]nl).

Training 'Google Analytics statistics'

Do you want to do more with web statistics and actively work with Google Analytics, but are you lost in all the options? In this workshop you will get to know the interface and we will look at the most commonly used functionalities and reports. After a joint introduction, you will start working on a number of assignments yourself. It is therefore useful if you provide a second monitor, or a laptop next to your PC, so that you can simultaneously follow the presentation via Zoom and work in the Google Analytics account yourself. 

Location: online (Microsoft Teams)

  • Thursday 16 November 2023, 9.00-11.30
  • Mondag 18 March 2024, 14.00-17.00

Training 'Measuring campaigns with UTM codes'

How do you know if your mailing has led to more traffic to your site? Did a Facebook user click on a link in your post, in someone else's post, or in a sponsored post? And have those expensive banners generated enough registrations to justify the spent budget?

To measure this, you need to add campaign codes (also known as UTM codes) to your links. Then you can see in Google Analytics exactly where your website visitors came from and what they did on your site afterwards. Many people already use these codes, but do it incorrectly. In this workshop you will not only learn how campaign codes work, but also how to put them together. You will then practice making campaign codes on the basis of a number of assignments, so that you can work with them independently after the workshop.

Location: online (Microsoft Teams)

  • Wednesday 29 November 2023, 13.00-15.00
  • Mondag 1 April 2024, 15.00-17.00


UTM Campaign tracking manual.pdf

Instructions for setting up UTM parameters (campaign codes) for measuring the results of online campaigns in Google Analytics.


Excel tool that helps you create links with UTM campaign codes, so visits via these links can be measured in Google Analytics.