Are you passionate about online marketing? Do you enjoy mapping the information needs of prospective international students and optimizing our marketing based on data, target group research and analyses? As an online marketeer, your contribution helps prospective international students shape their future at Radboud University. You do this in an open, informal atmosphere with plenty of freedom and room for development.
As Online Marketeer you will lead, develop, and optimise our online presence and campaigns (portals, SEA, SEO, social media, newsletters) and anticipate new online developments with a view to attracting international students. Together with the team, you will be responsible for optimising the customer journeys of prospective international students. You will strive to increase brand awareness and to improve conversion. As Online Marketeer, you will make sure our online marketing activities are of added value to our prospects and our organisation - whether it concerns SEA campaigns or website content.
You will carry out analyses, user research and panel discussions to gain insights into the needs and expectations of our target audience. Based upon these insights, you will continually optimise and execute online marketing strategies, also in line with the timing of online and on-site events. You will analyse and optimise email newsletters to prospective students and other stakeholders, and develop and improve easy-to-use, clear, concise and comprehensible content on our website and on portals. Furthermore, you will contribute to developing a marketing automation strategy within our division, and you will take the lead in meetings about online content marketing with the faculties. If needed, you will be willing to travel abroad a few times a year for recruitment purposes.
Does this sound appealing to you, and do you want to work for an organisation that has societal impact? Then we look forward to your application and motivation.
You hold a relevant Bachelor's or Master's degree, for example in international marketing.
You have 3 to 5 years of experience in the field of online marketing, including demonstrable professional experience with social media and SEO, demonstrable experience with Google Adwords and Google Analytics, and experience with writing for the web and working in a CMS (we use Drupal) and CRM (we use Microsoft Dynamics).
You have excellent communication skills, and you are customer-oriented and practical.
You have outstanding knowledge and editorial skills in English (CPE-level or native).
You have strong analytical skills, and you are accurate and result-driven. You are willing to work with Excel and/or other data tools.
You are flexible: you are willing to travel (abroad) if necessary and regularly work at weekends.
The International Marketing and Recruitment team is part of the Education Marketingteam within the Division Marketing & Communications. The goal of Education Marketing is to inform Dutch and international prospective students about the study programmes and facilities at Radboud University. More specifically, International Marketing and Recruitment aims to advise and inform prospective international students about studying in The Netherlands. The team consists of five staff members and over 20 student workers.
The aim of the Division Marketing & Communications is to further enhance Radboud University's international reputation. Our high ambitions align with Radboud University's mission. You will work in an open and collaborative environment with a high degree of individual freedom. Our division consists of about 70 professionals within the field of Marketing and Communication, together covering a wide range of expertise and target audiences.
We want to get the best out of science, others and ourselves. Why? Because this is what the world around us desperately needs. Leading research and education make an indispensable contribution to a healthy, free world with equal opportunities for all. This is what unites the more than 24,000 students and 5,600 employees at Radboud University. And this requires even more talent, collaboration and lifelong learning. You have a part to play!
It concerns an employment for 0.8 FTE.
The gross monthly salary amounts to a minimum of €3,098 and a maximum of €4,257 based on a 38-hour working week, depending on previous education and number of years of relevant work experience (salary scale 9).
You will receive 8% holiday allowance and 8.3% end-of-year bonus.
It concerns a temporary employment for one year, with the possibility of a permanent contract.
You will be able to use our Dual Career and Family Care Services. Our Dual Career and Family Care Officer can assist you with family-related support, help your partner or spouse prepare for the local labour market, provide customized support in their search for employment and help your family settle in Nijmegen.
Working for us means getting extra days off. In case of full-time employment, you can choose between 30 or 41 days of annual leave instead of the legally allotted 20.
Additional employment conditions
Work and science require good employment practices. This is reflected in Radboud University's primary and secondary employment conditions. You can make arrangements for the best possible work-life balance with flexible working hours, various leave arrangements and working from home. You are also able to compose part of your employment conditions yourself, for example, exchange income for extra leave days and receive a reimbursement for your sports subscription. And of course, we offer a good pension plan. You are given plenty of room and responsibility to develop your talents and realise your ambitions. Therefore, we provide various training and development schemes.
Would you like more information?
For questions about the position, please contact Laura Derkse, Senior international marketeer at (024) 36 157 77 or email@example.com. Alternatively, you can contact Liz Bouten, Events marketeer at (024) 36 559 08 or firstname.lastname@example.org.
Practical information and applying
You can apply until 9 October 2022, exclusively using the button below. Kindly address your application to Laura Derkse. Please fill in the application form and attach the following documents:
A letter of motivation.
The first round of interviews will take place on Thursday 13 October. The second round of interviews will take place on Monday 17 October. You would preferably begin employment as soon as possible.
We can imagine you're curious about our application procedure. It offers a rough outline of what you can expect during the application process, how we handle your personal data and how we deal with internal and external candidates.