Thai Lu Tran

Thai Lu Tran has over 15 years of profound experience in the media and digital advertising industry. His background includes consulting on traditional media, digital transformation and leading negotiations on commercial offerings. In addition he has broad experience in interacting as well as negotiating with C-Suits and other senior management levels as well as with the board of directors. He has a proven track record of establishing and leading transformational processes that lead to a positive and sustainable impact on Google’s business. Lu Tran, Thai

Over the last 6 years he has built up the commercial team at Google Germany and is responsible for negotiating multi million dollar advertising agreements on a local, regional and global level. Last year Mr. Tran has become the head of commercials and insights where he, in addition to the commercial team, leads a team of analytical consultants in the agency and partners sector at Google Germany. In this function he is also responsible for generating actionable insights for sales teams based on internal and external data sources that lead to a positive impact on Google’s revenue opportunities