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International business

In an ever-increasing globalisation of markets, businesses face many international opportunities and challenges in achieving competitive advantage and social impact. They are also faced by stagnation in growth in developed markets. Hence, it is important to study the way in which firms organise, source, develop and manage value-adding activities across national borders, particularly in emerging markets that serve as new sources of growth.

Our research focuses on multinationals’ and local firms’ development of social innovation initiatives and exploitative and exploratory learning processes in emerging and developing countries and the way in which these are shaped by institutional conditions. We offer guidance on which strategies best fit imperfect markets that are characterised by business challenges to enhance social and economic value generation.