By the end of this course it is expected that students will be able to:
- understand how the business of supplying media content has become a globalized multi-platform activity;
- analyze new formats that have emerged in response to global media convergence;
- explain similarities and differences between transnational media cultures as well as local adaptations of global formats;
- demonstrate how globalization, technological innovation and media aesthetics are entwined.
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Processes of digitization, globalization and convergence have created worldwide conglomerates that own companies in various industries, such as film studios, theme parks, television networks, sports and news channels, record labels, publishing houses and game developers. As a consequence, they have a significant impact on the everyday production, distribution and consumption of media. This course explores the effects of these economic, technological and socio-cultural shifts on contemporary media aesthetics. Discussing a wide range of case studies and theoretical approaches – including media theory, critical management studies and cultural economics – the ways in which the aesthetic of contemporary media productions is shaped by the underlying dynamics of the global media industries are critically assessed. |
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