Course module LET-CIWB103D-IBC Credits (ECTS) 5 Category B1 (First year bachelor) Language of instruction English, German Offered by Radboud University; Faculty of Arts; Communication and Information Studies; Lecturer(s) Coordinator S. Kamashi Other course modules lecturer Lecturer S. Kamashi Other course modules lecturer Contactperson for the course S. Kamashi Other course modules lecturer Examiner S. Kamashi Other course modules lecturer Academic year 2022 Period PER 3-PER 4   (30/01/2023 to 03/09/2023) Starting block PER 3 Course mode full-time Remarks - Registration using OSIRIS Yes Course open to students from other faculties No Pre-registration No Waiting list No Placement procedure -

	Aims Aims At the end of the course, the student can participate in a formal German fair and write a formal German report discussing possible options for an international strategic alliance between a non-German-speaking and a German-speaking company. In all oral and written products, the student uses German at B2 level that is lexically and grammatically correct, reasonably coherent and without too many pronunciation errors.   Content Content Increasingly, businesses and organisations are forced to operate in a global arena. One way of achieving this is to form international strategic alliances with international business partners. Successful international cooperation largely depends on the quality of the communication between potential alliance partners. Another strategy for companies to gain access to the international market is to present themselves at international tradeshows. In this course, you will review the types of strategic alliances that have taken place between non-German-speaking and German-speaking companies, discuss their effectiveness and make recommendations. You will participate in a fair where you will present the outcome of a successful strategic alliance between the two companies. Consider the internal and external communication required for a successful strategic alliance. This course is a follow-up to the ‘International markets German’ course.   Level Presumed foreknowledge Test information Specifics
	Required materials To be announced Instructional modes Seminar Attendance Mandatory Yes Tests Portfolio 1 Test weight 0 Test type Project Opportunities Block PER 3, Block PER 4 Minimum grade V Management Summary Test weight 50 Test type Project Opportunities Block PER 4, Block PER 4 Minimum grade 5,5 Oral presentation Test weight 50 Test type Oral exam Opportunities Block PER 4, Block PER 4 Minimum grade 5,5 Portfolio 2 Test weight 0 Test type Project Opportunities Block PER 4, Block PER 4 Minimum grade V