Strategic Alliances is the second of two first year courses of the International Business Communications (IBC) English programme. These courses not only focus on the development of students’ general proficiency in English and training to acquire professional communication skills in organizational contexts, but they also focus on the application of concepts, theories, models and perspectives that have been learnt from other focal theoretical IBC courses like corporate communication, Marketing communication, and Organisation & Management. In addition, the Strategic Alliances course deals with simulated real-life business projects in companies and organisations. As your future jobs will be within these contexts.
During the Strategic Alliances course, you will engage in two projects incorporating a number of activities to support the overall course objectives. The goal of these projects is to:
- integrate knowledge in the subject areas of international communication about concepts to create effective strategies business alliances, collaborations, and Joint ventures, within business companies and organization;
- integrate and train skills in English as a foreign language, business communication, and organization’s information skills.
Additionally, for both projects, you will also train to:
- communicate in English in different business contexts
- apply your knowledge of Culture, Communication and Organization when working in English
- research, analyse and assess the use of English in organizational contexts
- advise companies on the use of English in international contexts
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Many businesses operate internationally. One strategy that businesses employ to expand globally is to seek international cooperation in different markets. One of the main contributors to successful international collaborations is high-quality communication. Another important contributor to establishing contact with potential partners is attending and presenting products and services at trade fairs.
In this course, you will study different types of strategic alliances from different parts of the world, in order to be able to establish and explain the prerequisites of effective partnerships.
You will write reports, business correspondence, and press packs on the strategic alliance that you are going to establish in a team of students. You will organise and participate in meetings and negotiations with your future partners and reflect on the necessary internal and external communication strategy for your alliance.
This course is a follow-up to the International Markets English course.
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Only accessible to students of the BA Communication and Information Sciences.
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