At the end of the course, the student can participate in a formal English meeting and write a formal English report discussing possible options for an international strategic alliance between a non-English-speaking and an English-speaking company.
In all oral and written products, the student uses English at B2 level that is lexically and grammatically correct, reasonably coherent and without too many pronunciation errors.
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Increasingly, businesses and organisations are forced to operate in a global arena. One way of achieving this is to form international strategic alliances with international business partners. Successful international cooperation largely depends on the quality of the communication between potential alliance partners. Another strategy for companies to gain access to the international market is to present themselves at international tradeshows.
In this course, you will review the types of strategic alliances that have taken place between non-English-speaking and English-speaking companies, discuss their effectiveness and make recommendations.
You will document this in the form of reports, emails and press releases. You will participate in a meeting between the two companies, and consider the internal and external communication required for a successful strategic alliance. This course is a follow-up to the ‘International markets English’ course.
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Only accessible to students of the BA International Business Communication.
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