LET-CIWB103E-IBC
Strategic Alliances English
Course infoSchedule
Course moduleLET-CIWB103E-IBC
Credits (ECTS)5
CategoryB1 (First year bachelor)
Language of instructionEnglish
Offered byRadboud University; Faculty of Arts; Communication and Information Studies;
Lecturer(s)
Lecturer
dr. S.N. Barasa
Other course modules lecturer
Examiner
P.T. Moore
Other course modules lecturer
Lecturer
P.T. Moore
Other course modules lecturer
Coordinator
P.T. Moore
Other course modules lecturer
Contactperson for the course
P.T. Moore
Other course modules lecturer
Academic year2022
Period
PER 3-PER 4  (30/01/2023 to 03/09/2023)
Starting block
PER 3
Course mode
full-time
Remarks-
Registration using OSIRISYes
Course open to students from other facultiesNo
Pre-registrationNo
Waiting listNo
Placement procedure-
Aims
At the end of the course, the student can participate in a formal English meeting and write a formal English report discussing possible options for an international strategic alliance between a non-English-speaking and an English-speaking company.
In all oral and written products, the student uses English at B2 level that is lexically and grammatically correct, reasonably coherent and without too many pronunciation errors.
 
Content
Increasingly, businesses and organisations are forced to operate in a global arena. One way of achieving this is to form international strategic alliances with international business partners. Successful international cooperation largely depends on the quality of the communication between potential alliance partners. Another strategy for companies to gain access to the international market is to present themselves at international tradeshows.
In this course, you will review the types of strategic alliances that have taken place between non-English-speaking and English-speaking companies, discuss their effectiveness and make recommendations.
You will document this in the form of reports, emails and press releases. You will participate in a meeting between the two companies, and consider the internal and external communication required for a successful strategic alliance. This course is a follow-up to the ‘International markets English’ course.
Level

Presumed foreknowledge
Only accessible to students of the BA International Business Communication.
Test information

Specifics

Required materials
Literature
Title:to be announced

Instructional modes
Seminar
Attendance MandatoryYes

Working group
Attendance MandatoryYes

Tests
Portfolio 1
Test weight0
Test typeProject
OpportunitiesBlock PER 3, Block PER 4

Minimum grade
V

Management Summary
Test weight50
Test typeProject
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
5,5

Oral presentation
Test weight50
Test typeOral exam
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
5,5

Portfolio 2
Test weight0
Test typeProject
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
V