Corporate Communication
Course infoSchedule
Course moduleLET-CIWB150-IBC
Credits (ECTS)5
CategoryB1 (First year bachelor)
Language of instructionEnglish
Offered byRadboud University; Faculty of Arts; Communication and Information Studies;
dr. A.J.P. Verheijen
Other course modules lecturer
dr. A.J.P. Verheijen
Other course modules lecturer
Contactperson for the course
dr. A.J.P. Verheijen
Other course modules lecturer
dr. A.J.P. Verheijen
Other course modules lecturer
Academic year2021
PER 1  (30/08/2021 to 07/11/2021)
Starting block
Course mode
RemarksAccessible to minor students from the Faculty of Arts, 25 students from other faculties and to 30 exchange students.
Registration using OSIRISYes
Course open to students from other facultiesYes
Waiting listNo
Placement procedure-
At the end of this course, a student can:
  • Identify the most important elements of corporate communication and describe (inter)relationships between these elements;
  • Describe the corporate communication goals of an organisation and recognise the strategies the organisation uses to attain these goals;
  • Describe the most important insights of  different specialist areas of corporate communication;
  • Analyse the goal, the target group and the strategy in an actual example of corporate communication, and give an informed evaluation of the success of this at communication.
This course introduces students to the basic concepts and theories of corporate communication. The first part of the course will discuss the nature and historical emergence of corporate communication. Most theories on corporate communication are based on insights into stakeholder management and the importance of a sound corporate reputation for the well-being of the organisation, which are the central concepts that will be discussed in the second part of the course. The third part of the course will deal with communication in practice: how is the strategy developed and implemented. How do organisations keep track of the extent to which goals are reached? The fourth part of the course will focus on some specialist areas in the field of corporate communication, such as building and maintaining relations with journalists and media, internal communication, issues management and crisis communication. The last part of the course will discuss leadership, change communication, and the growing importance of corporate social responsibility and social media.

Presumed foreknowledge

Test information


Assumed previous knowledge
Accessible to minor students from the Faculty of Arts. Accessible to students from other faculties (Max. 25 students) and to exchange students (Max. 30 students).

Note for exchange students: you cannot take this course if your English proficiency level is not at least B2 (TOEFL, IELTS, TOEIC or Cambridge). A statement from your home university won't be accepted.

Required materials
Title:Corporate Communication. A Guide to Theory and Practice
Author:Cornelissen, Joep
Publisher:London: Sage. (2020)

Instructional modes
At-home PER1 gel1
Attendance MandatoryYes

At-home PER2 gel2
Attendance MandatoryYes

Attendance MandatoryYes

Written exam
Test weight100
Test typeWritten exam
OpportunitiesBlock PER 1, Block PER 2

Minimum grade

Note to exchange students: it is not possible to take the written exam at a different time or place.