LET-CIWB203S-IBC
International Corporate Communication Spanish: Comunicación Corporativa Internacional
Course infoSchedule
Course moduleLET-CIWB203S-IBC
Credits (ECTS)5
Category-
Language of instructionEnglish, Spanish
Offered byRadboud University; Faculty of Arts; Communication and Information Studies;
Lecturer(s)
Coordinator
drs. N. Domínguez Rodríguez
Other course modules lecturer
Lecturer
drs. N. Domínguez Rodríguez
Other course modules lecturer
Contactperson for the course
drs. N. Domínguez Rodríguez
Other course modules lecturer
Examiner
drs. N. Domínguez Rodríguez
Other course modules lecturer
Academic year2022
Period
PER 3-PER 4  (30/01/2023 to 03/09/2023)
Starting block
PER 3
Course mode
full-time
Remarks-
Registration using OSIRISYes
Course open to students from other facultiesNo
Pre-registrationNo
Waiting listNo
Placement procedure-
Aims
At the end of this course, you will be capable of determining and applying your knowledge of personnel management and the recruitment and selection of staff in Spain. You will also be capable of developing an effective marketing plan.
At the end of the course, you will be able to express your opinion, defend your point of view and negotiate in Spanish at the B1 level.
You will also be able to make strategic decisions that will help you present yourself effectively and write a professional report at the B1 level.
You will be capable of selecting, integrating and applying the knowledge you acquired during the communication and organisation courses in Spanish at the B1 level.
 
Content
Together with the International Entrepreneurship course, this course forms the core of the IBC specialisation in the second year and allows you to apply the knowledge you gained in the communication and organisation courses in Spanish. This course focuses on job application and marketing communication in the Spanish market. Negotiation skills and writing PR material are two important course components.
Level

Presumed foreknowledge
This course is only accessible to students of the BA International Business Communication.
Test information

Specifics

Required materials
E-Reader
Course materials on Brightspace ‘International Corporate Communication Spanish' (Gestión de Personal y Comunicación Mercadotécnica)

Instructional modes
Seminar
Attendance MandatoryYes

Working group
Attendance MandatoryYes

Tests
Group portfolio
Test weight0
Test typeProject
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
V

Listening comprehension
Test weight30
Test typeWritten exam
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
5,5

Oral exam
Test weight50
Test typeOral exam
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
5,5

Presentation
Test weight20
Test typeOral exam
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
5,5

Listening comprehension continu
Test weight0
Test typeParticipation
OpportunitiesBlock PER 4

Minimum grade
V