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Students will be able to understand and explain the concept and importance of language management for international organizations. In addition, students will be able to analyze the contextual factors that may influence an international organization’s language management, as well as understand and analyze the influence of language on (a) the redefinition of organizational structure, (b) the realization of internal and external networks, and (c) the exchange of knowledge for international organizations. |
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Language Management in International Organisations will look at the way language has affected organizations’ internationalization processes. It will review how international organizations are currently managing their language use in internal and external communication with questions such as: how do cultural background and situation-specific factors influence international organizations’ internal and external use of language? How do individuals cope with the adoption of a shared working language in international organizations? In what way may language diversity affect the (information) structure of international organizations? How do stakeholders process information in first and foreign languages? Finally, how can language management be made to match an international organization’s goals? This course will look at language management from both a Human Resources and Marketing perspective. In doing so, it will underline the cultural, cognitive and social mechanisms that are at play in these two perspectives.
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