This course aims to achieve the following learning goals:|
a) Students are able to describe and explain the concepts, theories, and research findings in the field of new and social media in various personal and organisational contexts;
b) Students are able to reflect critically on these concepts, theories, and research findings and to relate these to relevant societal developments in the field of new/social media in various personal and organisational contexts.
In our current society, we communicate more and more via Instagram, Twitter, Facebook and countless other ‘new’ and social media channels. This course examines the impact these media have on communication in different functional contexts within society. We will not focus on the technology and its practical applications, but on scientific research into the effects of the popularity and the massive use of these media on how individuals and organisations communicate with each other online.|
Two topics are central: the use of new and social media in personal contexts (topic 1) and professional and organisational contexts (topic 2). For each of these topics, three themes will be discussed. How do young people in particular linguistically communicate with each other via new media? How do they present and profile themselves via social media? What are the functions of virtual friendships and online social networks and what are the implications of dating in an online environment? And how do organisations present and profile themselves through social media marketing? How do these media influence politics? Finally, what do these media contribute to the current job market?
The lectures approach these important issues with regard to the use of new and social media on the basis of scientific research literature (both classic and more recent articles), linked to societal developments. Students study theories and cases that scientists from various research fields have applied and studied, to understand how individuals and organisations use these media for personal or professional communication. We will also reflect critically on the various research methods that have been employed within the scientific research into new and social media. Students will apply their knowledge of the literature in a practical group assignment. Knowledge of the literature will also be tested with a written exam.
Accessible to minor students from the Faculty of Arts. Accessible to students from other faculties (Max. 25 students) and to exchange students (Max. 30 students).|
Note for exchange students: you cannot take this course if your English proficiency level is not at least B2 (TOEFL, IELTS, TOEIC or Cambridge). A statement from your home university won't be accepted.