LET-CIWM438
Global Corporate Communication
Course infoSchedule
Course moduleLET-CIWM438
Credits (ECTS)5
Category-
Language of instructionEnglish
Offered byRadboud University; Faculty of Arts; Communication and Information Studies;
Lecturer(s)
Contactperson for the course
dr. W. Nejjari
Other course modules lecturer
Lecturer
dr. W. Nejjari
Other course modules lecturer
Lecturer
dr. B.C. Planken
Other course modules lecturer
Academic year2016
Period
PER 1  (29/08/2016 to 30/10/2016)
Starting block
PER 1
Course mode
full-time
Remarks-
Registration using OSIRISYes
Course open to students from other facultiesNo
Pre-registrationNo
Waiting listNo
Placement procedure-
Aims

Upon completion of this course you will be able to:

  • Distinguish and explain the interdisciplinary, theoretical concepts and processes underlying corporate communication across national business cultures;
  • Individually apply knowledge of and insights in corporate communication concepts and processes to interpret international business cases;
  • Analyze and evaluate the strategic consequences of cultural and/or linguistic factors that play a role in a self-selected, real-life corporate communication case.
Content

Corporate communication can be defined as the orchestration of internal and external communication instruments employed by management to establish favorable impressions among the company's most important stakeholders (Van Riel & Fombrun, 2007). Due to the internationalization of markets, corporate communication has become a global concern. This means that multinationals need to deal with different national business cultures and language backgrounds in the design of their communication activities. Culture and language affect international communication activities on multiple strategic levels, such as on the management level (e.g. when CEOs communicate with internal audiences), the organizational level (e.g. when a company communicates about its corporate CSR policy) and the marketing level (e.g. when corporate products are promoted in advertisements).

This course focuses on fundamental and current issues in multinationals' global corporate communication practices. It considers academic research on corporate and intercultural communication, in relation to real-life international business cases. Course themes include: corporate stakeholders, impression management, information processing, language choice, cultural adaptation and communication effectiveness.

Assumed previous knowledge
Prerequisites for participation in the MA-program International Business Communication.

Levels
Master

Test information
• If you do not pass the course after the re-sit, all partial grades will be invalidated and the entire course should be followed again;
• The seminars in this course have compulsory attendance requirements as mentioned in the Education and Examination Regulations (EER).

Required materials
Reader
Reader.

Instructional modes
Course
Attendance MandatoryYes

General
2 x two-hour classes per week, for 7 weeks (= 14 meetings)

Lecture
Attendance MandatoryYes

General
Lectures will be used to introduce and explain the theoretical concepts and current issues in global corporate communication.

Tutorial
Attendance MandatoryYes

General
Seminars will involve critical discussions of (group) assignments related to the lecture themes.

Tests
Oral presentation
Test weight0
Test typePresentation
OpportunitiesBlock PER 1, Block PER 2

Remark
To be completed, no grade.

Written report
Test weight30
Test typeProject
OpportunitiesBlock PER 1, Block PER 2

Remark
30% of final grade, minimum grade 5.5.

Written exam
Test weight70
Test typeWritten exam
OpportunitiesBlock PER 1, Block PER 2

Remark
70% of final grade, minimum grade 5.5.