LET-CIWM439
Culture and Persuasion Research
Course infoSchedule
Course moduleLET-CIWM439
Credits (ECTS)10
Category-
Language of instructionEnglish
Offered byRadboud University; Faculty of Arts; Communication and Information Studies;
Lecturer(s)
PreviousNext 2
Lecturer
dr. B.J.H. Hilberink-Schulpen
Other course modules lecturer
Lecturer
prof. dr. J.M.A. Hornikx
Other course modules lecturer
Lecturer
dr. W.F.J. van Meurs
Other course modules lecturer
Coordinator
dr. W.F.J. van Meurs
Other course modules lecturer
Examiner
dr. W.F.J. van Meurs
Other course modules lecturer
Academic year2022
Period
PER 1-PER 2  (05/09/2022 to 29/01/2023)
Starting block
PER 1
Course mode
full-time
Remarks-
Registration using OSIRISYes
Course open to students from other facultiesNo
Pre-registrationNo
Waiting listNo
Placement procedure-
Aims

At the end of the course, students will be able to:

  • Explain how culture may have an impact on persuasion
  • Identify the challenges of determining a potential impact of culture on persuasion
  • Reflect on the dynamic approach to culture and cognition
  • Contribute to the field of culture and persuasion through empirical research
Content
Scholars from many fields, including psychology, communication, and linguistics, have studied persuasion. People are difficult to persuade, and choices in media, message, and source factors only have a modest influence on changing people’s attitudes and beliefs. In the last 30 years, there has been a growing interest in considering people’s cultural background as a potentially relevant variable in persuasion research – either because researchers wish to examine whether results hold in different cultures or because they believe there are reasons for why persuasion could be partly affected by a person’s cultural background.
            This course examines why culture may have an impact on persuasion. It discusses well-known studies from the literature, but also critically reviews the different theoretical and methodological challenges of assessing the role of culture. In the second part of the course, an empirical study will be designed, conducted, and reported on, which aims to contribute to a better understanding of the relationship between culture and persuasion.
Level

Presumed foreknowledge
Prerequisites for participation in the MA-program GC&D.
Test information
Aims 1, 2, 3 will be assessed after period 1 through an individual, written exam (50%).
Aim 4 will be assessed after period 2 through an individual research report (50%).
 
Specifics

Required materials
Articles
Title:Articles to be announced.

Instructional modes
Seminar
Attendance MandatoryYes

Working group
Attendance MandatoryYes

Tests
Written exam
Test weight50
Test typeWritten exam
OpportunitiesBlock PER 1, Block PER 2

Minimum grade
5,5

Individual paper
Test weight50
Test typeProject
OpportunitiesBlock PER 2, Block PER 3

Minimum grade
5,5