LET-REMA-LCEX12
Communication and Persuasion
Course infoSchedule
Course moduleLET-REMA-LCEX12
Credits (ECTS)6
Category-
Language of instructionEnglish
Offered byRadboud University; Faculty of Arts; Graduate School;
Lecturer(s)
Coordinator
prof. dr. H.H.J. Das
Other course modules lecturer
Contactperson for the course
prof. dr. H.H.J. Das
Other course modules lecturer
Lecturer
prof. dr. H.H.J. Das
Other course modules lecturer
Lecturer
dr. A.M. de Graaf
Other course modules lecturer
Lecturer
dr. W.G. Reijnierse
Other course modules lecturer
Academic year2020
Period
PER 3-PER 4  (25/01/2021 to 31/08/2021)
Starting block
PER 3
Course mode
full-time
Remarks-
Registration using OSIRISYes
Course open to students from other facultiesNo
Pre-registrationNo
Waiting listNo
Placement procedure-
Aims
At the end of the course
  • the student has a thorough understanding of theories within the field of communication and persuasion;
  • the student can critically evaluate current (empirical and theoretical) research within this field;
  • the student can relate different contributions in the field to each other and synthesize these contributions in a clear and coherent review of the literature.
Content
Communication is often designed to influence people's beliefs, attitudes, and behaviour. It is employed in marketing and health contexts, but also by politicians, organizations, and governments. Some attempts are rather blatant, as in advertisements that use attractive visuals to increase message attention and increase persuasion via the peripheral route. In other contexts, more subtle factors determine persuasive outcomes. In this course, we will focus on the different means that can be employed to fuel the persuasion process. More specifically, we will focus on how individuals’ beliefs and attitudes can be influenced by narratives, but also through the artful use of language and images. We will focus on the cognitive and affective processes that are evoked by strategic choices in message design and how these thoughts and feelings may determine the outcome of the persuasion process. In other words: we will focus on the mechanisms of persuasion and how verbal and visual aspects of persuasive messages evoke and guide the persuasion process' outcome.

During the course, we will be reading the relevant literature on the issue. Students discuss and integrate the literature and apply the insights onto a concrete persuasive message in an in-class presentation. The final assignment is a literature review on one of the topics of the student's choosing.
Level

Presumed foreknowledge

Test information

Specifics

Recommended materials
Articles
Title:Articles published in scientific journals.
Literature
Title:Specific literature to be announced.

Instructional modes
At-home PER3 gel1
Attendance MandatoryYes

Seminar

Tests
Take home exam
Test weight40
Test typeProject
OpportunitiesBlock PER 3, Block PER 4

Minimum grade
5,5

Assignment
Test weight60
Test typeProject
OpportunitiesBlock PER 4, Block PER 4

Minimum grade
5,5