- Explain what (international) entrepreneurship is, what the core elements are, and why entrepreneurship is seen as indispensable in our economy and society;
- Analyze the process underlying the start of a new business abroad;
- Apply literature on the topics covered during the course during discussions and assignments;
- Develop a business proposition based on the Lean Startup method;
- Present own business idea by means of a "Pecha Kucha" presentation/pitch;
- Implement a project in a team with random fellow students.
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International Entrepreneurship course lasts 7 weeks in block 1. We will use different teaching methods to understand what entrepreneurs do, develop your own business proposition (in a team) and come up with a proposition for an existing company (individually).
We will focus on several questions:
- What is entrepreneurship?
- What types of entrepreneurs are there?
- What is an "entrepreneurial opportunity"?
- What do you need to be successful as an entrepreneur?
- How to set up a successful business?
- How to discover or create an opportunity?
- How do validate an idea and look for potential customers?
- How to create a business model canvas?
We will meet twice a week for hands on tutorials, where we will discuss the prescribed literature (and a movie) in the form of debates and puzzle exercises and work on the business ideas. Tutorials will be highly interactive and will require thorough preparation.
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No entry requirements or required background knowledge.
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The grade for the course consists of the following components (valid for 1 year):
- 50% - individual project based on a real life case company
- 30% - team based assignment – development of a business proposition based on Lean Startup method including a process report
- 10% - pitch/pecha kucha presentation of the business proposition
- 10% - participation in discussions and exercises throughout the course
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