WEconomy: Exploring Transitional Business and Society Trends
Course infoSchedule
Course moduleMAN-MOC007
Credits (ECTS)6
CategoryMA (Master)
Language of instructionEnglish
Offered byRadboud University; Nijmegen School of Management; Master Business Administration;
PreviousNext 1
prof. dr. A. Lagendijk
Other course modules lecturer
dr. M.A. Wiering
Other course modules lecturer
dr. ir. S. Witjes
Other course modules lecturer
dr. ir. S. Witjes
Other course modules lecturer
dr. ir. S. Witjes
Other course modules lecturer
Academic year2022
3  (30/01/2023 to 09/04/2023)
Starting block
Course mode
Registration using OSIRISYes
Course open to students from other facultiesYes
Waiting listYes
Placement procedure-
After taking this course, you will have:
  • gained insight into a number of ‘slow’ intertwined societal and business trends at a global level leading to a concept called the WEconomy;
  • been introduced to various underlying theoretical perspectives through exploring the foundations of those trends;
  • become familiar with a set of new conceptual notions such as transition, transformation, and exponential and distributive organizing;
  • have been confronted with a number of cases in which those trends emerge through various guest-lectures;
  • applied theory, concepts, and cases in choosing and elaborating a subject for a team-based academic paper according to scientific standards;
The central question of this course is how a number of so-called ‘slow’ trends have a transitional and maybe sustainable impact on business and society. These trends include: (1) the circular economy, (2) the functional economy, (3) the bio-based economy, (4) the sharing economy, (5) the collaborative economy, (6) the self-printing or 3D economy and, finally, (7) the Internet of Things (IOT) and the Internet of Services (IOS). The assumption here is that these trends are interrelated and will offer fertile ground for game-changing transitions and transformations that our society and business have never witnessed before. The idea behind this course is to introduce students to these trends, explore possible relationships, and unravel and explore theoretical and practical foundations. In doing so, it will become apparent that much of the classical management thinking, as it has been developed over the past century, is no longer suitable to frame these developments - let alone being able to offer the appropriate concepts and theories to discuss them in a systematic manner given a number of fundamental problems such as the quest for sustainability and circularity.  The course not only aims at introducing students to these trends, frames, and concepts but also has the ambition to train students to discuss, analyze, and reflect on trends in a critical yet constructive manner. The course will also feature guest-lectures from the Faculty of Management Sciences as well as practitioners. 

Presumed foreknowledge
Bachelor's degree.
Test information
Exam and group paper. Partial grades do NOT remain valid.

Ma 1 KV

Required materials
Literature list
All materials used during this course will be provided free of charge. Students can find them either on the Internet or in the RU Library.

Instructional modes
Type of instructional modeCourse

Lecture & Discussion groups

MC Exam (individual), paper (in pairs)
Test weight50
Test typeDigital exam with CIRRUS
OpportunitiesBlock 3, Block 4

MC Exam (individual) and Paper (in pairs)

MC Exam (individual) and Paper (in pairs)

Test weight50
Test typeAssignment
OpportunitiesBlock 3, Block 4