Business Model Innovation
Course infoSchedule
Course moduleMAN-MST020
Credits (ECTS)6
CategoryMA (Master)
Language of instructionEnglish
Offered byRadboud University; Nijmegen School of Management; Master Business Administration;
PreviousNext 2
dr. J.S. Breet
Other course modules lecturer
dr. J.S. Breet
Other course modules lecturer
Contactperson for the course
dr. J.S. Breet
Other course modules lecturer
dr. J.S. Breet
Other course modules lecturer
mr. N.H. Hoorani
Other course modules lecturer
Academic year2023
3  (29/01/2024 to 07/04/2024)
Starting block
Course mode
Registration using OSIRISYes
Course open to students from other facultiesYes
Waiting listYes
Placement procedure-

After this course, you will be able to…

  • Understand the concept of business model innovation in public and private organizations
  • Describe the organization’s ecosystem and identify existing and potential complementarities
  • Represent a business model with a causal loop diagram describing the causal interrelationships between internal and external factors
  • Distinguish between relevant and irrelevant forces for scenarios
  • Create scenarios and describe possible futures
  • Propose business model changes and analyze their potential impact 
  • Apply wind tunneling techniques to test the robustness of potential business model changes 
  • Identify robust business model changes that are most likely to create, deliver, or capture value in the future and defend your choice with solid argumentation
  • Write a well-structured report to an organization’s management team with convincing argumentation for a new, future-proof business model

This course will teach you how to redesign an organization’s business model and make it future-proof for the long term. In an increasingly interconnected world, organizations are confronted with unprecedented levels of turbulence, uncertainty, and complexity. Global trends such as rapid urbanization, climate change, global economic power shifts, digitalization influence the effectiveness and efficiency of existing business models. To ensure future competitive success, organizations must rethink the way they create, deliver, and capture value. In this course, you will learn how to design a future-proof business model in three steps.

  1. Analyze. First, you will learn to describe the current business model of an existing organization and put it into context. You will draw a causal loop diagram that shows how different business model elements are causally interrelated. You will use these insights to identify potentially viable business model adaptations.
  2. Anticipate. In the next phase of the course, you will learn how managers can make decisions when they are confronted with various uncertainties about the future. You will develop different scenarios to understand how potential internal and external developments impact the organization.
  3. Advise. Finally, you will learn how to use your analysis and anticipation skills to give advice to organizations about business model innovation. You will use wind tunneling techniques to identify robust business model adaptations that are most likely to create, deliver, or capture value in the future. 
Test information
Two team assignments and an individual written exam:
  • Team Assignment 1 (20%)
  • Team Assignment 2 (20%)
  • Written Exam (60%)

Partial grades of the assignments remain valid for one year.

Ma 1

Instructional modes
Attendance MandatoryYes
Type of instructional modeCourse

Lecture & Project and Tutorial

Written Exam
Test weight60
Test typeDigital exam with ANS
OpportunitiesBlock 3, Block 4

Required literature, lecture slides, and in-class discussions

Team Assignment 1
Test weight20
Test typeAssignment
OpportunitiesBlock 3, Block 4

Team Assignment 2
Test weight20
Test typeAssignment
OpportunitiesBlock 3, Block 4