MAN-MST025
Strategy and Nonmarket Environment
Course infoSchedule
Course moduleMAN-MST025
Credits (ECTS)6
CategoryMA (Master)
Language of instructionEnglish
Offered byRadboud University; Nijmegen School of Management; Master Business Administration;
Lecturer(s)
Coordinator
dr. S. Castaldi
Other course modules lecturer
Examiner
dr. S. Castaldi
Other course modules lecturer
Contactperson for the course
dr. S. Castaldi
Other course modules lecturer
Lecturer
dr. S. Castaldi
Other course modules lecturer
Lecturer
dr. S.C.J. Koornneef
Other course modules lecturer
Academic year2023
Period
1  (04/09/2023 to 05/11/2023)
Starting block
1
Course mode
full-time
Remarksthe working group registration will take place in Brightspace
Registration using OSIRISYes
Course open to students from other facultiesNo
Pre-registrationNo
Waiting listNo
Placement procedure-
Aims

Learning objectives:

Upon completion of the course, the student is able to:

  • Evaluate key theories in international business and strategic management.
  • Debate contemporary strategic challenges for multinational enterprises.
  • Assess global market and non-market strategies using theoretical perspectives covered in the course.
  • Integrate market and non-market components of global strategy.
  • Formulate recommendations for multinational enterprises using theoretical perspectives addressed in the course.
Content

Course description

The course covers fundamental market and nonmarket strategic perspectives, with a specific emphasis on internationalization and multinational enterprises (MNEs). These perspectives form the basis to analyze, evaluate, and debate the relation between organizations and their (international) market and nonmarket environments. The course's premise is that MNEs increasingly need to consider their non-market environment — e.g., political, and societal environment — in addition to and in conjunction with the market environment. Changes in the global business environment have led MNEs to undertake non-market strategies alongside more traditional market-driven strategies. To this end, we discuss global non-market strategies of new digital ventures, emerging market firms, and public-private sector partnerships, as well as more market-based approaches e.g., MNEs’ relationships with suppliers (global value chains) and competitors (e.g., strategic alliances).

Level

Presumed foreknowledge
None
Test information
Written exam (100%). The take-home exam consists of a case analysis and two out of three critical reflection essay questions.
Specifics

Level
Ma 1

Instructional modes
Lecture

General
There are no web lectures.

Working group

Tests
Group assignment
Test weight40
OpportunitiesBlock 1, Block 1

Exam
Test weight60
Test typeDigital exam with CIRRUS
OpportunitiesBlock 1, Block 2