Learn how to write about science for a non-scientific audience in a clear and concise way. Learning goals:
- The student is able to adapt text form and content for a specific audience. The student can clearly describe the specific needs and characteristics of the chosen audience.
- The student is able to structure text according to its purpose, while implementing the requirements of the target audience, genre and different media.
- The student improves his/her ability to write concise, accessible and attractive texts, focused on target audience, genre and different media.
- The student can evaluate sources of information, and refer to the origin of information in a genre and output-appropriate manner.
- The student uses proper English, and gains knowledge on how to implement different methods to improve his/her language skills.
- The student can identify specific points to improve their own work and that of others, He/she can translate these points into to-the-point improvements and useful feedback.
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As an academic professional, you need to be able to transfer information about your scientific field to your colleagues, as well as to non-professionals. For example, to attract research funds or to involve or inform citizens about (scientific) projects. In this course, the transfer of information to non-professionals is key: you will learn how to effectively convey specific information using accessible and clear texts and relevant information. A popular scientific article, a summary of your research results for external clients, or the online explanation about an ongoing project: the information should be written in an accessible and concise style.
In this course, text writing will be the most important technique for transferring information. Additionally, you will learn skills that are useful to transfer information through other techniques (such as a lecture or video blog): analyzing the target audience, structuring and editing your message, and choosing the most appropriate medium, writing style and genre to transfer the message to the target audience.
After an introduction with practical exercises and useful tips for different genres, you will work on a concise text on a subject of your choice. During this phase of the course we work in smaller groups, where you will discuss your product with fellow students and give each other feedback.
Learning by doing is key in this course. Improving your own text is a never-ending process and we want to guide you to continue to improve your own texts.
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