SOW-CWM050
Current theories of media and influence
Cursus informatieRooster
CursusSOW-CWM050
Studiepunten (ECTS)5
CategorieMA (Master)
VoertaalEngels
Aangeboden doorRadboud Universiteit; Faculteit der Sociale Wetenschappen; Communicatiewetenschap;
Docenten
Coördinator
dr. B.C.N. Müller
Overige cursussen docent
Contactpersoon van de cursus
dr. B.C.N. Müller
Overige cursussen docent
Examinator
dr. B.C.N. Müller
Overige cursussen docent
Collegejaar2017
Periode
PER1  (04-09-2017 t/m 12-11-2017)
Aanvangsblok
PER1
Onderwijsvorm
voltijd
OpmerkingInternational students can contact mrs S. Samuelsz, s.samuelsz@maw.ru.nl
Inschrijven via OSIRISJa
Inschrijven voor bijvakkersNee
VoorinschrijvingNee
WachtlijstNee
Plaatsingsprocedure-
Cursusdoelen
At the end of the course Current theories of media and influence, the student is able to:
  • thoroughly describe and clarify the most important theories and models in the field of strategic and persuasive communication.
  • thoroughly describe and clarify the most important psychological influence techniques in persuasive media messages (e.g., advertising, social marketing campaigns) regarding strategic and persuasive communication.
  • design an empirical study and formulate relevant research questions based on theory and research in the field of strategic and persuasive communication.
  • propose feasible research designs for testing research questions based on knowledge about and insight in common research designs and methods used in the field of strategic and persuasive communication.
  • present a critical reflection on the discussed theories and models and relate this to societal and practical issues regarding strategic and persuasive communication.
  • display scientific integrity in research and practice.
Inhoud
This course covers theories on the processes and effects of strategic and persuasive communication. Drawing on classic as well as contemporary theories of advertising psychology, we elaborate on various processing mechanisms (e.g., cognitive and affective, more and less conscious processing) and consumer responses (e.g., affective, cognitive, and behavioral effects). In addition, we take into account the influence of message, recipient, and context characteristics on the various processes and effects. The theoretical knowledge and insights obtained in this course are essential for understanding, designing, and conducting academic research in the field of strategic and persuasive communication. In addition, these insights provide an indispensable foundation for the design and evaluation of mediated persuasive communication (e.g., advertising, social marketing campaigns, health campaigns).
During the course, you will attend interactive lectures. The lectures provide state-of-the-art and hands-on insights into the field of persuasion. Moreover, theoretical insights are directly applied to contemporary scientific, societal, and professional cases and "hot topics". The final grade is based on individual and group assignments and an individual final exam.
Bijzonderheden
There are a limited number of places available for international students (advanced bachelor and master) and for Radboud students from other faculties. International students can apply for the course by following the admission and enrolment procedure of the International Office Social Sciences: http://www.ru.nl/ioss/english/exchange/admission-enrolment/. Master students of Communication and Information Sciences, Business Administration and Political Science, who wish to follow this course in the context of exchange of master's courses, must register with the secretariat of Communication Science, mw. S. Samuelsz (s.samuelsz@maw.ru.nl). Depending on the available places, the course can be followed and you will be enrolled in Osiris.

Toetsinformatie
• Written exam
• Research proposal

Voorkennis
Bachelor degree completed.

Verplicht materiaal
Boek
Andrews, M., Van Leeuwen, M., & Van Baaren, R. (2013). Hidden persuasion. Amsterdam, the Netherlands: BIS Publishers.
Boek
Gass, R. H., & Seiter, J. S. (Eds.) (2014). Persuasion, social influence and compliance gaining: International edition (5th edition). New Jersey (US): Pearson Education, Inc.

Werkvormen
Lecture

Toetsen
Exam
Weging1
GelegenhedenBlok PER1, Blok PER2

Opmerking
Written exam
Research proposal