SOW-CWM090
Young consumers
Cursus informatieRooster
CursusSOW-CWM090
Studiepunten (ECTS)5
CategorieMA (Master)
VoertaalEngels
Aangeboden doorRadboud Universiteit; Faculteit der Sociale Wetenschappen; Communicatiewetenschap;
Docenten
Coördinator
dr. S.M. de Droog
Overige cursussen docent
Contactpersoon van de cursus
dr. E. Rozendaal
Overige cursussen docent
Docent
dr. E. Rozendaal
Overige cursussen docent
Examinator
dr. E. Rozendaal
Overige cursussen docent
Collegejaar2017
Periode
PER2  (13-11-2017 t/m 04-02-2018)
Aanvangsblok
PER2
Onderwijsvorm
voltijd
Opmerking-
Inschrijven via OSIRISJa
Inschrijven voor bijvakkersJa
VoorinschrijvingNee
WachtlijstNee
Plaatsingsprocedure-
Cursusdoelen
At the end of the course Young consumers, the student is able to:
  • thoroughly describe and clarify the media environment of children, adolescents, and young adults.
  • memorize, describe and clarify the most important views, theories, and empirical findings in the field of youth and media.
  • participate in the current academic and societal debates about the influences of media on young consumers.
  • critically analyze scientific insights on young consumers and identify the societal and practical value of these insights.
  • adequately use scientific literature to reflect on practical issues regarding youth and the media.
Inhoud
In this course you will dive into the media environment that young consumers are faced with today. You will learn about the desirable and undesirable consequences of media for their wellbeing and the existing rules and regulations regarding media content targeting youth. In addition, you will gain a thorough understanding of how young consumers in different age stages (i.e., children, adolescents, young adults) are influenced by a variety of media messages (e.g., entertainment, advertising, news, health messages). Special attention will be given to the translation of academic knowledge on young consumers into meaningful practical insights for professionals (e.g., marketers, educators, health practitioners, journalists, etc.).
 
Bijzonderheden
There are a limited number of places available for international students (advanced bachelor and master) and for Radboud students from other faculties. International students can apply for the course by following the admission and enrolment procedure of the International Office Social Sciences: http://www.ru.nl/ioss/english/exchange/admission-enrolment/. Master students of Communication and Information Sciences, Business Administration and Political Science, who wish to follow this course in the context of exchange of master's courses, must register with the secretariat of Communication Science, mw. S. Samuelsz (s.samuelsz@maw.ru.nl). Depending on the available places, the course can be followed and you will be enrolled in Osiris.

Niveau
MAW.CW.M

Toetsinformatie
• In class assignments
• Multiple choice test
• Paper

Voorkennis
Bachelor degree completed.

Contact informatie
dr. E. Rozendaal

Verplicht materiaal
Wordt nader bekendgemaakt

Werkvormen
Discussion group

Lecture

Toetsen
Exam
Weging1
GelegenhedenBlok PER2, Blok PER3