At the end of the course Young consumers, the student is able to:
- thoroughly describe and clarify the media environment of children, adolescents, and young adults.
- memorize, describe and clarify the most important views, theories, and empirical findings in the field of youth and media.
- participate in the current academic and societal debates about the influences of media on young consumers.
- critically analyze scientific insights on young consumers and identify the societal and practical value of these insights.
- adequately use scientific literature to reflect on practical issues regarding youth and the media.
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In this course you will dive into the media environment that young consumers are faced with today. You will learn about the desirable and undesirable consequences of media for their wellbeing and the existing rules and regulations regarding media content targeting youth. In addition, you will gain a thorough understanding of how young consumers in different age stages (i.e., children, adolescents, young adults) are influenced by a variety of media messages (e.g., entertainment, advertising, news, health messages). Special attention will be given to the translation of academic knowledge on young consumers into meaningful practical insights for professionals (e.g., marketers, educators, health practitioners, journalists, etc.).
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