After taking this course:
- You have acquired deep knowledge of psychological mechanisms that explain social influence.
- You are able to recognize existing attempts of social influence, and to analyze these attempts in relation to different theoretical perspectives.
- You are able to judge the effectiveness of social influence attempts (such as in commercials, advertisements, information campaigns) from a psychological theoretical perspective.
- You are able to develop a social influence strategy for a specific purpose, based on relevant psychological theory.
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Social influence is omnipresent. Not only in commercial contexts such as advertisements, but also at home, in politics, and at work people are often trying to influence others to say yes, buy a product, or change people's opinion. How does social influence work, and which strategies are most effective? These questions are central to this course. To gain more knowledge into these questions you will learn to apply psychological theories and processes pertaining to social influence to examples from everyday life.
The main goal of this course is to learn to understand social influence, and gain knowledge on how social influence processes can be applied to everyday life situations. Therefore, the present course will consist of both traditional lectures in which a teacher will explain theory behind social influence processes, and more interactive lectures in which students will be asked to participate actively.
Additional information
- As room space is limited, a registration cap may apply for this course. Make sure to register at your earliest convenience.
- In case of too many enrollments Psychology students have priority over students from other faculties or universities.
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