1. You will practice with and learn to master the DRIVE-method. With the use of this method you will be able to analyse a behavioural problem systematically and able to develop a scientific context for a specific behaviour. Based on this analysis and scientific context, you will learn to develop a theory-based intervention to change the relevant behaviour.
2. You will be able to explain and justify the use of the first three steps of the DRIVE-method
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In this course, we cover the first part of the research cycle that you embark upon when you attempt to change the behaviour of a target group in a scientifically sound manner. We will tackle the steps that you go through in order to develop an effective intervention, based on the DRIVE working method. The end-result of this cycle is a well-researched advisory report (covered in the course DRIVE II).
We will focus on the first part of the research cycle, which results in the development of a scientifically based intervention. Firstly, we will practice recognizing and defining the specific behavioural problem a company or institution presents. You will analyse the problem based on your psychological knowledge and through exploratory research, in order to identify stakeholders, target groups, boundary conditions etc. This research is combined with a review of the psychological literature as a basis for a process model and scientific context that helps specify the predictors of the behaviour in question. The process model provides a concise overview of the processes responsible for the behaviour in the specific situation it occurs. On the basis of this model, you are able to identify variables that may be targeted with an intervention, which in turn is likely to influence the target behaviour.
You will study and work with a variety of research methods, measuring instruments, intervention techniques and literature review. Wherever possible, actual cases are used to practice these essential skills and provide you with examples of behaviours commonly addressed by Behaviour Change specialists, like yourselves.
The course consists of weekly practicums and corresponding weekly case studies. These will be introduced and supported by lectures. Through peer feedback you learn from reading and discussing the work of your colleagues. Attendance of the practicums and providing peer feedback is required in order to complete this course.
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Multiple individually written assignments, the average grade of these assignments will constitute the final grade for this course.
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