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Cursus: SOW-PSB3BE45E
SOW-PSB3BE45E
Social Influence
Cursus informatieRooster
CursusSOW-PSB3BE45E
Studiepunten (ECTS)4
CategorieB3 (Derde jaar bachelor)
VoertaalEngels
Aangeboden doorRadboud Universiteit; Faculteit der Sociale Wetenschappen; Psychologie;
Docenten
VorigeVolgende 4
Docent
R. Bulterman, MSc
Overige cursussen docent
Docent
dr. L.S. Fruhen
Overige cursussen docent
Coördinator
dr. S. Klaperski-van der Wal
Overige cursussen docent
Examinator
dr. S. Klaperski-van der Wal
Overige cursussen docent
Contactpersoon van de cursus
dr. S. Klaperski-van der Wal
Overige cursussen docent
Collegejaar2023
Periode
PER4  (08-04-2024 t/m 12-07-2024)
Aanvangsblok
PER4
Onderwijsvorm
voltijd
OpmerkingPositief BSA vereist
Naast Psychologie alleen open voor CW
Inschrijven via OSIRISJa
Inschrijven voor bijvakkersJa
VoorinschrijvingNee
WachtlijstNee
Plaatsingsprocedure-
Cursusdoelen

After taking this course:

  1. You have acquired thorough knowledge of the psychological mechanisms involved in attitude change and social influence.
  2. You are able to recognize existing attempts of social influence, and to analyze these attempts in relation to different theoretical perspectives. Furthermore, you are able to relate and contrast these theoretical perspectives.
  3. You are able to provide a psychological theoretical perspective on the expected success of influence attempts, such as commercials, educational campaigns, and behavioral change interventions.
  4. You are able to systematically use relevant psychological theories to devise a strategic influence campaign based on social influence. Furthermore, you are able to present and discuss your ideas in a clear and persuasive manner.
  5. You are able to reflect critically on the scientific research on social influence presented in the course.
Inhoud
Social influence is omnipresent. Not only in commercial contexts such as advertisements, but also at home, in politics, and at work people are often trying to influence others to say yes, to buy a product, or to change people's opinion. How does social influence work, and which strategies are most effective? These questions are central to this course. To gain more knowledge into these questions you will learn to apply psychological theories and processes pertaining to social influence to examples from everyday life.

To understand social influence it is essential to examine what shapes our attitudes and behavior. Robert Cialdini’s influential book “Influence” provides a good basis of principles that are fundamental to human interaction, and that can be used (and abused) to influence people. We will cover this book in the first half of the course. In the second half of the course, we will dive deeper into several themes, important to social influence, such as unconscious influence or intrinsic motivation.

The main goal of this course is to learn to understand social influence, and to gain knowledge on how social influence processes can be applied to everyday life situations. Therefore, the present course will consist of both traditional lectures in which a lecturer will explain theory behind social influence processes, and more interactive lectures in which students will be asked to participate actively. There will also be a concluding poster presentation at the end.


Links to SDGs:
This course does not connect to a specific Sustainable Development Goal, but one of its aims is to generate knowledge and ideas on how social influence can be used to solve societal, behavioural problems, often related to the SDGs. 
 
 
Niveau

Voorkennis

Toetsinformatie
The final grade for this course will be a weighted average of  the following two course components:
• Written exam (open questions; closed book exam with empirical papers being available during exam) (75%)
• Poster assignment (25%).

Attendance at the poster presentation is mandatory. The grades of both assignments must be a 5.5 minimum to pass the course.
Bijzonderheden
Additional information 
  • As room space is limited, a registration cap may apply for this course. Make sure to register at your earliest convenience.
  • In case of too many enrollments Psychology students have priority over students from other faculties or universities.
Verplicht materiaal
Boek
This newest, 2021 edition of the famous book "Influence" will be key for the course and can be accessed as ebook via the RU library. https://ru.on.worldcat.org/oclc/1230251169 There is also a version of the book which has been written in the form of a text book (Cialdini - "Influence: Science and Practice", 5th ed.). This book also includes study questions, yet, the content is rather outdated compared to the newest version which has been just published.
ISBN:9780062937674
Titel:Influence: The psychology of persuasion
Auteur:Robert B Cialdini
Druk:6
Artikelen
Every lecturer will ask the students to read certain empirical and review articles (about two per lecture); which ones these are will be announced on Brightspace at the beginning of the course.
Werkvormen
Assignment
AanwezigheidsplichtJa
WerkvormtypeOpdrachten

Algemeen
Developing a social influence campaign. This will be done in groups of about four persons and the form of the assignment will be a poster. This poster will be presented at a poster conference at the end of the course.

Bijdrage aan groepswerk
Yes

Lecture
WerkvormtypeHoorcollege

Algemeen
Lectures and interactive lectures

Sustainability certificate

Toetsen
Open question exam
Weging75
ToetsvormDigitale toets met CIRRUS
GelegenhedenBlok PER4, Blok PER4

Poster presentation
Weging25
ToetsvormPresentatie
GelegenhedenBlok HERT, Blok PER4

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