L.S. Ariaans (Léonieke) MA

Léonieke holds two master's degrees in Communication & Information Studies (i.e. Specialization: International Business comms), and Linguistics (i.e. Specializations: Multilingualism and Language & Communication Coaching).

More specifically, she is Cambridge ESOL CELTA certified (i.e. obtained at a Career Training Centre in Vancouver, B.C., Canada, 2014), and works in the capacity of language and communication trainer, business comms strategist, course & materials developer, and consultant in the following domains: Professional, Academic, and Scientific Communication.

Clients are, for example, Academic Language, Training and/or Writing centres tied to Dutch Universities that offer professional, academic, and scientific skills to various internal stakeholders, such as educational departments, and sometimes even external stakeholders.

She also develops 1:1 training services for students and professionals in various domains and academia.

Please find more information on her occupational background on her LinkedIn page.

Her (accepted, though still provisional) Ph.D. project title is: "Misleading Scientese and Persuasion: How Lexical Complexity Shapes Consumer Attention, Susceptibility, and Message Acceptance." It will examine how the complexity of language used in persuasive communication influences consumer attention, susceptibility, and acceptance of messages.