dr. V. Blazevic (Vera)

Universitair hoofddocent - Marketing

dr. V. Blazevic (Vera)

Heyendaalseweg 141


Postbus 9108

Werkdagen maandag, dinsdag, woensdag, donderdag

Vera Blazevic is Associate Professor of Marketing at Radboud University Nijmegen and Visiting Professor at RWTH Aachen University in the Technology and Innovation Management Group. She studied International Business Administration at Maastricht University and received her PhD degree from the same university in 2005. From 2005 to 2010, She worked as an Assistant Professor at Maastricht University before she moved to the RWTH Aachen School of Business and Economics Technology and Innovation Management Group. In 2011, she joined Radboud University Nijmegen. Her current research interests focus on two major societal challenges, namely sustainable development and digitalization/the impact of AI. Both these trends provide context for research on how organizations innovate within their wider stakeholder ecosystems, which challenges, tensions and practices these create and the impact these innovation collaborations have on each participating party. Her prior work has been published in various leading journals, such as Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing, among others. Since September 2020, she is the bachelor program coordinator for Business Administration. Her own courses are mainly in the master program, where she is responsible for Methodology for Marketing and Strategy Research, Advanced Research Methods and Digital Marketing.

  • Responsible Innovation and Entrepreneurship
  • Department of Marketing


Onderzoeksbeurzen en -prijzen



Blazevic houdt zich in haar onderzoek bezig met hoe organisaties innoveren op het gebied van kunstmatige intelligentie (AI). Ze bekijkt welke uitdagingen en spanningen hierbij komen kijken, en welke impact dit heeft voor samenwerkingspartners en andere stakeholders van organisaties.