J. Hendrix MSc (Joël)
Promovendus - Behavioural Science Institute
Promovendus - Communicatiewetenschap
Joël Hendrix is a PhD candidate in the Communication and Media group at the Behavioural Science Institute. Her main research interests lie in media psychology, entertainment media, narratives, diversity and inclusion, and openness towards minorities.
Together with Prof. Dr Marieke Fransen (promotor), Dr Rebecca de Leeuw (co-promotor) and Dr Gijs Bijlstra (co-promotor) she is working on the project titled: Somewhere over the rainbow: How media narratives can influence openness towards the LGBTQ+ community. Media can fuel, maintain or change stereotypical ideas or prejudice viewers already have about minorities. Not being prejudiced but being accepting and feeling positively towards a group can be called the openness towards that group. This project aims to answer the question how narratives in entertainment media can influence people’s openness towards minorities, specifically the LGBTQ+ community. Moreover, the aim is to identify the cognitive and affective mechanisms underlying the influence of narratives on viewers’ openness.