dr. M. Hermans (Marleen)

Marleen Hermans is Assistant Professor of Marketing at the Nijmegen School of Management at Radboud University. She obtained her PhD from Maastricht University in the Netherlands in 2017, and subsequently worked as a postdoctoral researcher at KU Leuven (Belgium) before starting at Radboud University as Assistant Professor in 2020. Her primary research interests lies in the field of marketing modeling with a major focus on responsible retailing. In particular, Marleen focuses on the performance implications of manufacturer-retailer power battles and retail innovations. Her research has been published in Journal of the Academy of Marketing Science and International Journal of Research in Marketing.