dr. M. Hermans (Marleen)

Marleen Hermans is Assistant Professor of Marketing at the Nijmegen School of Management at Radboud University. She obtained her PhD from Maastricht University in the Netherlands in 2017, and subsequently worked as a postdoctoral researcher at KU Leuven (Belgium). Her primary research interests lies in the field of marketing modeling with a major focus on the retailing industry. In particular, Marleen focuses on the performance implications of manufacturer-retailer power battles and retail innovations.