dr. M. Hermans (Marleen)

Marleen Hermans is Assistant Professor of Marketing at the Nijmegen School of Management at Radboud University. Her primary research interests lies in the field of marketing modeling with a major focus on responsible retailing. In particular, Marleen focuses on the performance implications of manufacturer-retailer power battles and retail innovations.

Marleen's research has been published in Journal of the Academy of Marketing Science and International Journal of Research in Marketing. Her research was named a finalist for the 2024 Sheth Foundation JAMS Best Paper Award.

Before joining Radboud University, Marleen obtained her PhD from Maastricht University and worked as a postdoctoral researcher at KU Leuven.