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Journalistic writing

Journalistic writing

How to go about writing a blog, column, article or press release? How do you determine what is newsworthy and how do you keep your reader's attention to the very last sentence?

In this tailor-made course, we do our very best to teach you the tricks of the trade.

Journalistic writing

What is the target group of the ‘Journalistic writing’ course?

It's intended for communication staff, editors and copywriters.

Content and method

This tailor-made course teaches you how to articulate your message in an engaging, attractive way, no matter the complexity. You learn to play with language, images and perspectives so you are able to hold the attention of your reader in a creative way. With the personal feedback of your seasoned trainer-journalist, you can quickly make great strides as a journalist.

The course’s emphasis is on 'learning by doing', in other words: self-written texts form the basis of the discussions. Discussions and short, challenging assignments also add the necessary variation.

What is covered?

  • Text genres: from columns to background stories
  • A strong start: preparing your journalistic text
  • Efficient writing strategies
  • Solid structuring
  • Journalistic style resources
  • Creative writing: perspective, choice of words and sentence structure
  • Selecting and using illustrations
  • Clear and attractive formulation with the reader in mind
  • Editing texts and giving feedback


All our communication skills programmes are tailor-made. What do we mean by this?

You can follow this course at our location, in-company or remotely via the virtual classroom. A combination is also possible. Together we can determine what is desirable and feasible and we can discuss the approach and design of the course. Would you rather follow the course in Dutch? That’s also possible. The costs for an in-company or private training course depend on your specific wishes. You will always receive a customised quote!

Would you like to know more?

Then click on the red button 'yes, I want more information' or email (maatwerk@into.ru.nl) or call us (024-361 61 66). We would be happy to make an appointment with you for an obligation-free consultation.